Mini Case Study 1
The Las Vegas Veterans Parade had a long tradition, and a tradition of being very long – sometimes running more than 4 hours. This generated extensive overtime with city safety officers and public works staff, which was being billed back the parade. A local television station was willing to broadcast the parade – a huge benefit to sponsors – but could only show two hours. Without reducing the number of parade units, Toni upgraded communications to units, speeding formation of the parade, and recruited and trained a team of parade marshals to keep the units moving. For the first time in memory the parade started on time, and finished in two hours, allowing all units to be seen on TV and trimming city costs to the parade by more than $6,000.