It’s time to grab your sweater and kick a few golden leaves on your walks.
It’s also a good time to ask for donations or sponsorships.
Businesses typically plan next year’s budget this time of year. Getting your request in before the early November will give them time to include your request, or to adjust to any increase in your sponsor fees.
- Consider using October to write or revise your donor or sponsorship levels, polish your proposals and other materials, and update your databases.
- By the end of October and early November you can be sending renewals for spring events, and contacting your new prospects.
Keep in mind that most of the businesses we ask for sponsorship have several levels of approvals.
- Your local contact needs to understand your event and its value to the community and to the business. He, or she, needs to understand what opportunities the sponsorship offers, and then will need to ‘sell’ your event and your sponsorship to managers. Managers may have others to ‘sell’ to. Allow plenty of lead time to allow the ‘uphill’ sell.
- It’s OK to ask your local rep: “Who else needs to approve this? Is there any other important information needed to help you sell it to your boss? Is there anything we can provide to help you?” I’m often asked to provide pictures, or samples of recognition from the prior year.
Remember, too, that a change in staffing can require a re-start to the sponsorship sales process. Start now with new sponsor reps to prevent any surprises next year.
Start now, and when the new budget year starts for business in January, you’ll be in the plans for a Happy and Prosperous New Year.