Walking around on a visit to New York City you can’t help but feel pounded by the incessant sound of subways underground, cars and trucks beside you and the echoes of both among the sky-scraping walls and windows. Each tiny shop seems to have someone attempting to talk to you. Enormous corporate doors swing with the hurrying ins and out of urgent business.
And then in the middle of the block — set back, out of view until you are upon it — is a short, soft, shushing wall of water with a circle cut-out you can walk through for a short cut between blocks. The quiet sounds of nature amid the bustle of near-Broadway is shocking, and refreshingly welcome. The sounds and hustle of the city melt away in a walker’s focus on the quiet steady rush of water and the surprise of it. It will be a favorite memory of my visit.
As we plan events, we often focus on the traditional elements. We are careful to plan attractions that will please our target markets. Then, we promote everything so that our target markets can see that their desires are being met.
I decided, in front of that fountain, that I will work to be sure we have a few surprises, too. To cement the memories, with something different and in contrast with the rest of the event.