Supporting your events with social media is a great way to increase attendance, create more engagement, and develop cost-effective advertising. If you’re an event planner you might already feel overwhelmed with the number of tasks and it can feel daunting to add “yet one more thing” such as Twitter – particularly if you aren’t entirely comfortable with the process. However, taking the time to understand Twitter is worthwhile – just take a look at what Twitter can do for your pre, post, and during Event activities.
Understanding what Twitter can do for your events
► Create Excitement
As you approach your Event Day, you can begin to build excitement by Tweeting about your event. This allows others to retweet what you Tweet which means your followers are helping you spread the word. Example Tweet: “Only 2 months left until…”
► Create Real Time Customer Care
Twitter is one social media tool that is “right now.” You can create and respond to Tweets in real time which means you can respond to Event questions right there during the event. Think of it as your customer service and announcement option. Example Tweet: “Free balloon for every child at the XYZ booth between 8-9:30 this morning.”
► Increase Attendance with Twitter Discounts and Drawings
You can increase the number of your Twitter followers for an event by offering a special Twitter discount to followers. You can offer a weekly drawing for free event attendance or a booth discount for selected from the new followers from that week.
► Create Event Conversation and Advertising
A Twitter hashtag – the # symbol, allows you create a conversation that is easily followed on Twitter. For instance, if you use the Twitter search box:You can look up all the Tweets that have a particular hashtag. As an example, #Calfest2011. If you put that into the search box you will see all the Tweets on Twitter that have that hashtag – the Tweets that occurred during Cal Fest 2011 for everyone who put #Calfest2011 somewhere in their Tweets. Every event should have a # created. which is easy to do. Simply do a search for #NAMEOFYOUREVENT to make sure it hasn’t already been used. If it has, come up with a variation. Once you have your # name you like that has never been used, simple start a Tweet with the hashtag For example, “#NAMEOFMYEVENTYEAR Come see BIG NAME CELEBRITY on stage at…” with the location, date and time of that event. Now, every time you Tweet about that topic/event, remember to use the hashtag you selected.
Using Twitter for your Events creates amazing new opportunities to expand your reach to increase event attendance with a minimal investment of time.