Getting familiar with many of the social media tools you might want to use for event marketing are complex and time consuming. Twitter, however, is straightforward and relatively easy to understand. If you’re interested in event marketing and are unfamiliar with Twitter, this will guide you through getting started. (If you’ve like to know why you should use Twitter for Events, read our article What Can Twitter do for Your Events?
In the Beginning with Twitter
Twitter is an information network. You create messages, called Tweets that are up to 140 characters long (including spaces).
► Sign up for your free account
1. Go to https://twitter.com/signup and you’ll see this:
2. Fill in your full name.
3. Select a username. (Pick something that describes you/your company/your events).
4. Enter a password.
5. Enter your email address.
6. Read terms of service and click create my account.
7. You’ll get a confirmation email and then you can get started
► Your profile
Your picture or image or logo will be featured on your profile. If you have an organization logo this is a good place to use it. Under the bio section, you have 137 characters to put in a tagline, call to action, or other important statement. This is also where you can place a link to your website.
► Find people/events and follow them
Using the ‘Who to Follow’ page, you can find people or events you want to follow.
Once you’ve started following some people or events and have a feel for the process, start your own Tweets. To Tweet, type it in the ‘What’s happening’ text box and then click on the ‘Tweet’ button. The limit on any Tweet is 140 characters or less; it will count characters for you.
Welcome to Twitter and the world of Tweeting! Follow Toni B’s blog for more event help and event “how to” tips in the areas of event planning, marketing, social media, and more!