CalFest brought an event workshop to Sonoma County this week that really boosted my energy for Facebooking about events. While I’m always excited to learn more tips, tricks and skills to apply to events, the social media session was just what I needed.
Jenifer Levini, a social media consultant, reduced social media marketing to a simple process that even a one-person-staff can accomplish. Whew!
Her outline was simple.
- Choose what to use.
Twitter has a 15-minute attention span. Use this to announce “we’re just pulling hot, cinnamon-crusted donuts from the pan… ” Facebook has a 1-month attention span. Use this to generate enough interest to get something put on the family ‘want to do it’ calendar.
- Have a plan before you start.
- More than twice a day is too much; less than twice a month is too little. Increase frequency closer to the event.
- Plan (and write!) your posts ahead.
- Offer insider info, gossip, and first-to-know announcements. Don’t just repetitively promote attendance.
- Create message categories you can just fulfill. Her examples were: A few posts per month about the venue; a few about the food and the vendors; a few about the attractions (music, kids activities, etc.); a few insider secrets or how things really work in setting up or prepping; a few posts that ask questions.
- Use Facebook’s event feature to invite your friends to the event and turn it viral by asking them to invite their friends.
- Work the plan. But with the pre-planning it should take only 30-60 minutes twice a week.
- Respond to comments and turn complainers into ambassadors as quickly as possible.
- Once your event is into set up and operation, post or tweet every few hours about the progress, what’s about to start, or which vendor has those hot donuts ready.
What intrigued me most was the concept of sitting down now and identifying categories where I could look for the unusual or unexpected, the human interest story, the insider secrets, and the unique situations that might catch a reader’s interest.
Jenifer also encouraged us to keep the event site active year-round, during our off-season — giving away tickets or coupons to other events, perhaps — to keep our audience connected and feeling like we’re still supporting their event needs.
Jenifer’s session was one of four helpful sessions Tuesday, but it was what provided the most inspiration for me.
You can reach
CalFest at www.calfest.org
Jenifer Levini at www.facebook.com/jenifer.levini
Toni at www.eventsuccdessonline.com or firstname.lastname@example.org